Building business sales with Daich: RollerRock® OPTIMA
October 7, 2026 at 5:00 a.m.By Daich Coatings.
Daich’s RollerRock® OPTIMA transforms boring surfaces into stunning, durable home features.
Ready to amaze your clients with a transformation of speckled granite for their concrete that’s also slip-resistant? Build up your business with RollerRock® OPTIMA, an ultra-duty self-priming stone coating with optimized performance and style.
This tough stone matrix covers flaws in existing surfaces with a multi-surface stone skin. It rolls on fast, dries super-tough — and will help protect concrete surfaces from wear and damage. The urethane-enhanced hardener provides the ultimate in durability for covering exterior concrete surfaces such as porches, steps, patios, walkways, pool decks, and even garage floors. The pre-mixed, self-priming formula shines beautifully with decorative real stone speckles.


Designed to resist chemicals and water, RollerRock OPTIMA performs exceptionally well in all climates, from freezing winters with salting and snow shoveling to scorching summers under harsh UV rays. The durable product also resists mold, mildew, stains, impacts and abrasions.
RollerRock OPTIMA is fast and easy to use. Preparation includes pressure washing the intended surface and letting the area dry. Then apply two coats of RollerRock OPTIMA – rolling on horizontally or using a trowel for a vertical application. Once dry, top off with a sealer. Hi-Build Ultra™ Clear Coat with Urethane is recommended for wall applications, while Garage & Driveway Concrete Sealer is suggested for horizontal surfaces.
The product comes in both one- and three-gallon containers with color options that include: Cinder, Cool Slate, Grande Gold, Hearth Tan, Magma Stone and Shale Gray. Learn more and get free shipping.
Learn more about Daich Coatings in their Coffee Shop Directory or on daichcoatings.com.
About Daich Coatings
Whether your interest is residential or commercial, Daich Coatings answers your everyday surface finishing challenges with innovative solutions. They are a leader in the development and manufacturing of decorative stone coatings, high performance paints and architectural maintenance products. The goal is simple: Every gallon of product that leaves the Daich Coatings factory should deliver significant value-added functionality — from reduced maintenance and repainting costs and safer, more slip-resistant surfaces, to water protection, extreme durability and lasting beauty — indoors and out. Learn more about Daich Coatings at www.daichcoatings.com.












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