Pool & Spa
Pricing stability builds trust for pool professionals
By Jesse Sanchez. Predictable pricing, contractor education and smarter equipment use can help pool professionals strengthen customer relationships and communicate long-term value. For pool contractors navigating an uncertain market, predictable pricing can be more than a budgeting advantage; it can help build trust with homeowners. In this episode of From the Ground ...
Building connections and confidence
By Emma Richardson. How WITI is creating opportunities across the pool & spa sector. Northeast Spa & Pool Association (NESPA) is making waves across the industry with their Women in the Industry (WITI) initiative, a program dedicated to supporting and empowering professionals in the pool and spa industry. WITI ...
Top August articles: Finance tips, sales insights and product innovations
By Emma Peterson. This month’s top articles all shared tips and tools to help outdoor professionals improve efficiency, strengthen profitability and stay ahead in a busy season. While August is often the backdrop to peaceful, backyard memories for homeowners, it is one of the busiest months for outdoor professionals. From ...
Innovation on display
By Emma Peterson. From groundbreaking products to new business solutions, expo floors connect contractors with the innovations and partnerships that drive growth. One of the most exciting parts of any industry event is the expo hall. Expo halls are typically filled with tables and/or booths showcasing the best and brightest ...
Inside Heritage Pro Service
By Emma Peterson. This program delivers practical resources, industry connections and rewards tailored specifically for the pool service industry. Recently, Michelle Cooke from Heritage Pool Supply Group came by OutdoorCoffeeShop™ for an episode of From the Ground Up™. Michelle has been a part of the pool industry for a little ...
Beyond building basic pools
By Emma Peterson. Experts from Noble Tile and Heritage Landscape discuss how today’s homeowners are embracing fully integrated outdoor living environments. In a new OutdoorTalk™, Karol Weyman is joined by Logan Barker, Jamie Jaramillo and John Zaprala for a conversation about building exceptional outdoor living environments. The conversation started with ...
2026 Deck Expo
Deck Expo is the premier gathering for decking and outdoor living professionals across North America. This dedicated event, proudly sponsored by NADRA (North American Deck and Railing Association), brings together industry leaders, innovators and experts to showcase the latest in outdoor living solutions. Make Connections: Meet the people behind the products, ...
From Pool Deck to Patio
In this OutdoorTalk™, Karol Weyman is joined by Logan Barker and Jamie Jaramillo from Noble Tile, along with John Zaprala from Heritage Landscape Supply Group, to explore how tile, hardscapes and pool design work together to create exceptional outdoor living environments. The discussion will cover pool finishes, waterline tile, coping, ...
Putting pool safety and flow first
By Jesse Sanchez. At Everything Under the Sun, AquaStar Pool Products highlighted equipment designed to support pool service professionals, homeowners and builders. AquaStar Pool Products brought its focus on safety, flow and ease of service to the Everything Under the Sun show, where the company connected with pool professionals seeking ...
From Pool Deck to Patio
In this OutdoorTalk™, Karol Weyman is joined by Logan Barker and Jamie Jaramillo from Noble Tile, along with John Zaprala from Heritage Landscape Supply Group, to explore how tile, hardscapes and pool design work together to create exceptional outdoor living environments. The discussion will cover pool finishes, waterline tile, coping, ...
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