From packed aisles and live demonstrations to soundstage interviews and meaningful conversations, WOC 2026 showcased the innovation and heart of the industry. 

World of Concrete (WOC) 2026 defined the scale and energy of the construction trades coming together this year. Our crew had the unique opportunity to be present at both the International Roofing Expo (IRE) and World of Concrete, moving between two massive shows, two soundstages and countless conversations. Here’s a closer look at how it went and what it means to capture the stories that matter most to the industry. 

For Heidi J. Ellsworth, president and CEO of The Coffee Shops™, the week was all about participation: 

We were able to really tell the stories of those in this industry through interviews on the floor, live conversations on our soundstage and just through all the activities that we participated in, from National Women in Roofing Day to Roof Coating Manufacturers Association (RCMA) meeting, ROOFPAC, Roofing Alliance Student Competition and RT3 panel. I feel that we not only told the stories, but we participated in a way that really helps to elevate the industry.  

It was a truly spectacular week, and big shout out to Informa and NRCA for everything that they do to make this show such a success.  

Experiencing the scale and energy 

Moving between both shows gave the crew a front-row seat to the size, diversity and momentum of the construction and coatings industries. Dani Sheehan, content strategist, described the experience of opening day at WOC: 

Day one, when everything opened, Camden and I had the chance to walk the show floor and people were literally shoulder to shoulder. You couldn’t move; it felt like a school of fish just moving through the crowd, but the energy was palpable. It was so cool to see it, to witness it and to watch as that energy carried into conversations and demonstrations with our partners. 

World of Concrete offered the opportunity to explore new dimensions of familiar brands. Dani and Camden highlighted time spent with manufacturers and coatings experts: 

Our first interview of the day was Sika. Learning about all their wall coatings and the trainings they lead was really interesting – it was a part of their business I was unfamiliar with. Then, we got to hang out in the outdoor demonstration area with our friends from ICP Group. APF Polymer Surfaces and Pli-Dek were there showing us some amazing decorative floor coatings. It was almost hard to get to the interview because so many people were at the demo. We loved engaging in these conversations and having the chance to ask them questions in real time. 

Bringing the industry together 

While much of her week centered around IRE, Karen Edwards, COO of The Coffee Shops, had some time to experience WOC firsthand, emphasizing that whether our crew is on the soundstage or walking the show floor, the mission remained the same: 

In the last two hours of the show, I was able to go over to WOC with Heidi, visit some existing customers, talk to some new customers and really see the size and breadth of the show. It’s really impressive and incredible. We’ve been using the tagline recently, ‘Your industry, Your stories,’ and that’s our goal, really, is to focus on the industry, telling the stories, having those conversations, sharing those interviews and uplifting the entire industry. 

For Karol Weyman, product and business development director, WOC was unlike anything she had experienced before: 

World of Concrete did not disappoint — it was the largest show I’ve attended in my career. CoatingsCoffeeShop™ was located right in the lobby, and we had an incredible number of people stop by to share their stories. The passion across the industry was contagious. My role at the show was to oversee the booth and serve as a soundstage host, which gave me the opportunity to connect with contractors who have been in the industry for over 40 years, as well as manufacturers, distributors and service providers who are truly committed to supporting and advancing the industry. We also attended several outstanding charity-focused events, which reinforced one clear takeaway: this is an industry that genuinely values giving back and paying it forward. 

Evelyn Witterholt, content developer, shared a similar sentiment: 

World of Concrete lives up to its name, both in size and impact. It was our first time exhibiting at WOC and being positioned in the lobby meant we got to be on the frontlines of this incredible show. We got to meet people from all sectors of the industry, many of which were excited to talk to us about their businesses. With three indoor halls and two outdoor exhibits, there was plenty of exploring to do at the show. I particularly enjoyed watching the concrete double disc trowel agility course competition. I can't wait to see what WOC 2027 has in store! 

Training, competition and innovation 

From outdoor exhibits to emerging technology, innovation was everywhere. Megan Ellsworth, multimedia director, was struck by how much hands-on learning and competition took place throughout the event: 

There was the brick layer competition, and that was super fun to watch all the brick laying teams competing out in the bronze lot exhibit area working so hard to get every brick laid right.

The outdoor exhibits were my favorite – it was really cool to see big name brands like DeWalt, Makita, Milwaukee and even more! One thing that I love that is growing in the trades right now is women joining crews. There weren't many out there, but there were more than I have ever seen before, and I loved seeing that. I spoke to so many companies that were exploring the world of 3D printing, especially with concrete and that fascinated me. Quikrete was a standout in their capabilities of 3D printing with concrete, and the creations they had on display were somewhat mind-blowing. It is brilliant to see the innovations and what will be taken back home with contractors from the show and how the building trades industry grows after shows like World of Concrete. 

For our crew, World of Concrete was inspiring to participate in – listening, learning and amplifying the voices shaping what comes next. 

Check out our YouTube playlist for more insights from industry experts!

By Emma Peterson. 

Join Marlin Fishe, Bridget Wilson, Jorge Rodriguez and countless other professionals at the industry’s only tradeshow dedicated to the concrete and masonry industries 

Recently, The Coffee Shops™ partnered up with Tremco to give away a few World of Concrete Education Super Passes! These passes give attendees access to countless World of Concrete areas, activities and events, including:  

• The show floor: Education Super Passes come with access to the incredible World of Concrete trade show floor! This is a great opportunity for professionals to connect with their peers and see the newest innovations in the roofing world. The Coffee Shops crew will be there (South Hall Lobby) as well as many of our industry partners, like JobTread (N1568), Sika (S10215), Gaco (S13207) and ICP (O31609). Explore the show map!
• Education opportunities: As the name implies, attendees with Education Super Passes get access to learning sessions at the show! From talks about best business practices to technical seminars and industry certification events, World of Concrete has something to elevate every professional’s knowledge. Learn more!
• Networking events: In between education sessions and exploring the show floor, World of Concrete hosts a variety of events that will give you the opportunity to make business-boosting partnerships. Check out the whole list of events online.

So, who will be in Las Vegas, Nevada from January 19 to 22 thanks to The Coffee Shops and Tremco World of Concrete giveaway? Marlin Fishe, Bridget Wilson and Jorge Rodriguez!  

Marlin is the VP of field service for Capital Roof Care and Capital Coating; while Bridget is the president of Cardinal Roofing; and Jorge is the owner of J Rodriguez Concrete Contractors LLC. Congratulations to all three of them! 

The giveaway might be closed, but you can still get last minute passes!

Interested in attending the industry's only annual international event dedicated to commercial concrete and masonry construction industries?

CoatingsCoffeeShop can make that happen!

We are giving away three passes to World of Concrete for anyone who has not already registered for the 2026 show. These passes provide holders with access to World of Concrete’s expo floor, world-class learning opportunities, fun networking events and competitions.

*Winners recieve World of Concrete passes only. We do not cover airfare or hotel.

This giveaway is open until December 20, 2025, so make sure to enter for your chance to win! 

Enter the giveaway today!

By Jessica Bravo. 

With 150 sessions offered, there is something for everyone to learn at World of Concrete! 

January will be a busy month in Las Vegas. The Coffee Shops™ will be present not only at IRE, but also walking the halls of World of Concrete 2026. The event will take place at the Las Vegas Convention Center, with exhibits running from January 20–22. However, attendees are encouraged to plan their visit with the educational program dates in mind, January 19–22. 

150 sessions will cover: 

• Technical seminars 
• Certification courses with exams 
• Hands-on workshops 
• Featured educational sessions 
• A redesigned survey training program 
• Specialized industry training courses 
• Seminars and certifications in Spanish or bilingual formats 

Featured education of the week: 

Monday, January 19 and Tuesday, January 20 

PTI Spanish Language Level 1 – Unbonded PT Installation Certification 

This Spanish-language certification course will be offered on Monday and Tuesday, giving attendees the chance to enroll on the second day if they cannot attend the first. The training covers the essential fundamentals of unbonded post-tensioning. 

Wednesday, January 21 

Improve your leadership, make your company more competitive and increase your profitability 

This seminar addresses the main challenges companies face when executing projects with excellence, meeting deadlines and ensuring proper payment collection. The session focuses on strengthening leadership to maximize each worker’s capabilities and set the company apart in the market. 

The content includes a coaching and feedback methodology designed to boost team confidence and engagement. It also presents real examples of projects carried out with high standards of safety, efficiency and communication. 

Fundamental Principles of High-Quality Concrete [BILINGUAL] 

As fresh concrete transforms into hardened material, the technical priority shifts from workability to strength and durability. This seminar dives into the microscopic connections that hold concrete together and influence its ability to resist penetration by water, salts and gases. 

The course highlights the importance of material quality, mix design, water content control, construction skills and the curing process. It also underscores the importance of collaboration among the industry’s various professionals. 

Thursday, January 22 

Sealers & Surface Protection to Ensure Proper Selection [BILINGUAL] 

This seminar exposes a critical reality: 80% of problems in decorative concrete arise from sealers failing or from poor surface protection selection. The course outlines the four main types of protection used in the industry and the conditions that affect their performance — such as abrasion, contaminants and UV exposure. It also covers maintenance practices and proper repair procedures. 

Register now for World of Concrete 2026!

By Emma Peterson. 

With over 150 education sessions, it’s time to start planning! 

World of Concrete (WOC) is the place to be if you are looking to level up your knowledge about the masonry and cement industries. Whether you need business advice or specific technical training, you won’t want to miss a moment of the in-depth WOC education program. Here are some of the top sessions and educational events that we are looking forward to! 

Featured education sessions 

I-9 compliance and ICE audits: What employers need to know 

Taught by the incredible Trent Cotney of Adams and Reese, this seminar will cover the legal knowledge and tools needed to protect your business and ensure compliance with federal immigration laws. It will be hosted on Monday, January 19 from 10:30 a.m. to 12 p.m.  

Robotic and other high tolerance floors: Specifying, testing and achieving acceptable tolerances 

Looking to gain a better understanding of various high tolerance floor specifications and how to meet them? This session on Tuesday, January 20 from 10 a.m. to 11:30 a.m. taught by Jerry Holland (Structural Services Inc.) and Justin Jefferis (Structural Services Incorporated) is a must-attend. 

Manufactured stone veneer: Efficient modified mortar installations and eliminating costly mistakes 

This session, hosted on Tuesday, January 20 from 11 a.m. to 12:30 p.m., will take attendees through “assessing substrates, modified mortar options and selection and outlining the crucial steps for mixing modified mortars.” It is taught by Westlake Royal Stone Solutions’ Jeff Tew.  

Tours, luncheons and breakfasts 

Hoover Dam and Bypass Bridge tour 

Led by Rick Yelton, WOC’s editor and chair of the ACI 120-History committee, this incredible tour will take you around two of the world’s most famous concrete structures – Hoover Dam and the Mike O’Callaghan – Pat Tillman Memorial Bridge. Attendees will not only get to see these structures up close, but they will also get Rick’s behind-the-scenes knowledge about how they have impacted the concrete industry. There will be two tours, one on Sunday, January 18 and the other on Friday, January 23.  

Breakfast with the experts 

Hosted by Master Builders Solutions, this is your opportunity to get breakfast and pick the minds of some of the industry’s experts. With start times all three days at either 6:45 a.m. or 8:15 a.m., this is your opportunity to get your questions answered. Questions should be directed to seminars@worldofconcrete.com. 

Concrete polishing luncheon 

Presented by the Concrete Polishing Council (CPC), this interactive luncheon creates a space for you to learn directly from polishing contractors about how they have used their CPC membership to grow their businesses. The luncheon will be hosted from 11:30 a.m. to 1:30 p.m. on Tuesday, January 20. Direct questions to seminars@WorldofConcrete.com or to Rick Yelton at 630-605-7203. 

Economic forecast breakfast with Ed Sullivan and Pierre Villere 

If there’s any takeaway from the economics of the last year, it’s that anything and everything can change. This breakfast (hosted on Wednesday, January 21 from 7:45 a.m. to 9 a.m.) is your opportunity to hear from distinguished economists Ed Sullivan and Pierre Villere about critical market projections and emerging trends to watch. 

Quality in concrete slabs luncheon 

Hosted by World of Concrete and American Society of Concrete Contractors, this luncheon gives you the opportunity to hear from a distinguished panel of concrete contractors and industry experts about their experiences producing durable concrete slabs in today’s environment. It will be hosted on January 21, from 11:30 a.m. to 1:30 p.m. 

3D construction printing luncheon 

And last but not least, World of Concrete will be hosting a final luncheon on Thursday, January 22 from 11:30 a.m. to 1:30 p.m. This one will feature expert discussions of 3D construction printing in both residential and commercial marketplaces. Specific questions can be sent to seminars@WorldofConcrete.com or to Rick Yelton at 630-605-7203. 

Interactive workshops 

Monday, January 19 

• 8 a.m. to 12 p.m. – Train-the-trainer: Fall protection end user 
• 8 a.m. to 12 p.m. – Estimating and risk management 
• 1 p.m. to 5 p.m. – Train-the-trainer: Overhead crane 

Tuesday, January 20  

• 8 a.m. to 11 a.m. – Train-the-trainer: Construction forklift 
• 8 a.m. to 12 p.m. – Growing from laborer to leader 
• 12 p.m. to 3 p.m. – Train-the-trainer: Mobile elevated working platforms 
• 1 p.m. to 5 p.m. – Maximum productivity: Time management, time budgeting and organizational strategies 

Wednesday, January 21 

• 8 a.m. to 12 p.m. –  From jobsite to bottom line: Using financials to improve profitability 
• 8 a.m. to 12 p.m. – Train-the-trainer: Rigging and signaling 
• 1 p.m. to 4 p.m. – Women at work: Tools, allies and strategies for career growth in construction 

Thursday, January 22 

• 7:45 a.m. to 12 p.m. – Engineering: Designing for constructability 
• 7:45 a.m. to 4 p.m. – Engineering focused full-day package 
• 1 p.m. to 4 p.m. – Engineering: Bridging the gap between the general contractor and the engineer 

Spanish and bilingual sessions 

Monday, January 19 

• 8 a.m. to 4:30 p.m. – PTI Spanish language level 1 unbonded pt installation certification 

Tuesday, January 20  

• 8 a.m. to 4:30 p.m. – PTI Spanish language level 1 unbonded pt installation certification 
• 1 p.m. to 4 p.m. – AI test drive: An interactive education session and reception 

Wednesday, January 21 

• 8 a.m. to 9:30 a.m. – Mejora tu liderazgo, haz tu empresa más competitiva y aumenta tu rentabilidad 
• 8 a.m. to 12 p.m. – ACI concrete flatwork associate, finisher and advanced finisher review seminar 
• 9 a.m. to 10 a.m. – From pilot to productivity: How leaders operationalize new tech 
• 1 p.m. to 2:30 p.m. – Fundamental principles of high-quality concrete 

Thursday, January 22 

• 8 a.m. to 9:30 a.m. – Sealers & Surface Protection to Ensure Proper Selection 
• 1 p.m. to 3 p.m. – ACI Concrete Flatwork Finisher Written Examination 

Conclusion 

Overall, whatever sessions you attend or speakers you listen to, you are bound to walk away from the 2026 World of Concrete show with a better understanding of the masonry and cement industry and plenty of new ideas to kick off your year with. You can check out the entire education program schedule online. Also, if you’re at the show, make sure to stop by The Coffee Shops booth in South Hall lobby during a break between sessions and say hi! 

And for those of you who haven’t already gotten tickets to WOC, The Coffee Shops is giving away three education super passes for the show! The giveaway is open until December 20, 2025, so make sure to enter for a chance to win! 

By Emma Peterson. 

Looking for a way to take your 2026 World of Concrete experience to the max? Mark your calendar for some of these fun events! 

Every year, World of Concrete brings professionals from concrete and masonry companies across the country together for a week of learning and networking. This year’s event, hosted at the Las Vegas Convention Center in Nevada from January 20-22, 2026, will feature over 150+ learning sessions!  

In addition to that, there is an extensive expo floor to explore (be sure to stop by and say hi to The Coffee Shop crew in the South Hall lobby) and more events than you probably have time to attend. To help make your World of Concrete schedule easier to build, we’ve put together a list of some of the events happening at the show (Note: Not a complete list)! 

Outdoor events 

MCAA’s Masonry Skills Challenge

Kick off Wednesday, January 21, at 8 a.m. with the Masonry Skills Challenge hosted by MCAA! You can watch as masonry students (in their first, second and third years) go head-to-head to complete a surprise project with no prep and no assistance! 

SPEC MIX TOUGHEST TENDER®

This contest is all about challenging professionals to set up their feeder stations as quickly and professionally as possible. If you’re looking for some fast and exciting competition, make sure to mark your calendar for January 21 at 10 a.m. 

MCAA’S Fastest Trowel on the Block

Keep the excitement going and stay to watch the Fastest Trowel on the Block contest at 10:20 a.m.! You’ll get to watch journeyman masons, accompanied by their choice of tender, compete is a contest of workmanship, speed and teamwork for the chance to win cash prizes and bragging rights. 

SPEC MIX BRICKLAYER 500®

Get ready for masonry madness at the 24th annual SPEC MIX BRICKLAYER 500®! Also called the “Superbowl of masonry,” this competition showcases the speed, skill and stamina of the world’s best bricklayers. And it also features prizes such as a Chevrolet Truck and a KUBOTA RTV-X1130 utility vehicle. You will not want to miss the excitement, so make sure to be at the Bronze Lot (next to the South Hall) on January 21 at 11 a.m. 

Decorative Concrete LIVE! 

On top of all of those fun outdoors events, the annual Decorative Concrete LIVE! will be happening in the Silver Lot during show hours January 20-22, 2026. This event highlights the innovative work contractors and artisans are using in the modern concrete and masonry industries. It is the perfect way to start your new year with fresh perspectives and ideas.  

Indoor events 

CIM Silent and Live Auction

The Concrete Industry Management (CIM) Program will be hosting an auction on Wednesday, January 21, 2026. The silent auction will run from 11 a.m. to 12:45 p.m. while live bidding kicks off at 1 p.m. This auction support CIM programs at five public universities. Make sure to turn out to support and for the chance to bid on a variety of items like equipment, vacation packages, TVs and more!  

Economic Forecast Breakfast with Ed Sullivan and Pierre Villere 

If the last few years have taught us anything, it’s that our world is constantly changing and businesses that want to succeed must become adaptable. In this event, Ed Sullivan, economist at The Sullivan Report, and Pierre Villere, senior managing partner at Allen-Villere Partners, share their wisdom with attendees over a continental breakfast. This is a great way to kick off your day on Wednesday and get key economic insights that will empower you to lead your organization confidentially in 2026.  

Artificial Rock Sculpting LIVE!

Experience how artistry and craftsmanship unite in live stone sculpting events hosted at booths S13619 and S13719 during show hours. Artificial Rock Carving Live will feature master artisans transforming concrete into extraordinary stone features in the South Hall. This is event will show you how raw materials can become art through advanced concrete techniques that will inspire your own concrete work. 

SAIA Scaffold Builders Challenge

Looking for a space where your crew members can show off their agility and teamwork? Look no further than the 2026 Scaffold Builders Competition! Powered by Scaffold & Access Industry Association & Layher, this event will run from 10 a.m. to 4 p.m. on January 20, 2026, at booth S14512.  

EPOXY LIVE! 

Step into the action when you visit booth S13627 and see EPOXY LIVE! This event takes student design team submissions for themed environments and brings them to life. Whether you’re a contractor, specifier, designer or student, this is a valuable opportunity to see the materials, methods and design trends driving the cement and masonry industries forward.  

The Decorative Concrete Experience 

Level up your creative skills at the Decorative Concrete Experience! This event, sponsored by ASCC, DCC and CPC, is packed with rapid-fire presentations. In addition to hearing these presenters and getting ideas that will refine your craft, this event also includes 2026 Hall of Fame presentations and showcases the 2025 International DCC Award-Winning Projects. 

Breakfasts and luncheons 

Breakfast with the Experts 

Make sure to kick off your days at the 2026 World of Concrete show right at the Breakfast with the Experts presented by Master Builders Solutions. With start times at 6:45 a.m. and 8:15 a.m. this is a great opportunity to meet your peers and listen to industry experts as they answer your questions! If you have questions, make sure to submit them to seminars@worldofconcrete.com.  

Polished Concrete Profitability: Strategies for Success 

Get lunch from the Concrete Polishing Council (CPC) of the American Society of Concrete Contractors (ASCC) on Tuesday, January 20, 2026, and learn from professional polishing contractors John Haines of Hyde Concrete and Jameon Schwarz of Pro Concrete Design! This luncheon will cover topics including increasing profitability, developing a business approach and finding success in today’s economy.  

Quality in Concrete Slabs Luncheon & Forum   

Hosted by World of Concrete and American Society of Concrete Contractors, this Wednesday, January 21, 2026, luncheon features Chad White of Structural Services Inc., Bruce Gesick of Gesick Concrete and Bill Clyne of FST Design Build Concrete Inc. They will discuss the unique challenges concrete professionals face today and providing their advice on finding success. 

3D Printing Luncheon & Forum 

For Thursday, January 22, 2026’s luncheon, World of Concrete has brought a panel of experts in to talk about the role of 3D printing in construction. They will focus on how professionals can benefit from the development of 3D Printing Codes and next steps for incorporating 3D printing into your business model. 

Tours  

Hoover Dam and Bypass Bridge — Presentation and tour 

For those looking to get out of Las Vegas proper, World of Concrete's editor at large and chair of ACI 120-History, Rick Yelton, has arranged to take tour groups out to Hoover Dam and the Bypass Bridge on January 18 and January 23. These tours will not only give attendees the opportunity to see these iconic concrete structures but also hear about the incredible history and role they play in the history of concrete construction. There will be a boxed lunch provided on the tour, and limited vegetarian options will also be available. 

To learn more about the 2026 World of Concrete show, make sure to check out our countdown page, sponsored by our friends at Tremco! And if you haven’t already, register and get your tickets to the show.

By Emma Peterson. 

Enter for a chance to win one of 3 WOC Education Super Passes! 

Kick off the new year right by attending the 2026 World of Concrete show! This is the biggest and only international trade show dedicated to the commercial concrete and masonry industries. The goal of the show? Connect industry professionals like you to game-changing tools, powerful education and key connections to peers and colleagues.  

What you can expect at this year’s show 

• An exciting variety of events: From action-packed outdoor competitions to informative lunches with experts, there are lots of events to look forward to at World of Concrete 2026! Check out the whole list of events online. 
• A comprehensive education program: With over 150+ education sessions, World of Concrete offers learning opportunities for every professional. With topics spanning business practices, technical seminars and industry certifications, you’re sure to walk away with knowledge and inspiration for the new year. Learn more! 
• Bilingual offerings: And new this year, World of Concrete will be adding bilingual seminars to their established Spanish-language education track. This makes more core sessions accessible to the incredible Spanish-speaking professionals in our community. Explore the bilingual and Spanish offerings.  
• An extensive expo floor: And we can’t forget the incredible trade show floor that will be at the show. This is a great way to connect with peers and stay up to date with the newest product innovations in the industry. Some of The Coffee Shops friends will be there, like JobTread (N1568), Sika (S10215), Tremco (N2127), Gaco (S13207) and ICP (O31609). Explore the show map! 

The Coffee Shops crew will be at the event too — come say hello in the South Hall Lobby at our booth! We’d love to see you there, which is why we’re giving away three Education Super Passes* to those who haven’t registered yet. These passes grant access to the World of Concrete show floor, top-notch 90-minute or 3-hour education sessions, exciting networking events and thrilling competitions. 

The giveaway for these passes is open until December 20, 2025, so make sure to enter for a chance to win!

*Winners receive World of Concrete Education Super Passes only. These passes only include access to the show floor. We do not cover airfare or hotel. 

By Jesse Sanchez. 

World of Concrete promises new tech, hands-on demos and a focus on smarter building practices in 2026. 

As the 2026 World of Concrete approaches its January show in Las Vegas, event organizers are emphasizing one clear theme: smarter, faster, more efficient construction. With automation and workforce challenges front and center, this year’s show promises to give contractors more than just a place to network; it’s a proving ground for the future of the concrete and masonry industry. In this episode of CoatingsCast, hosted by Megan Ellsworth, three key voices behind the event joined in to share what’s in store: Kevin Archibald, associate director of World of Concrete; Rick Yelton, editor for the show; and Nicole Maher, executive director of the Concrete Industry Management (CIM) Program. Together, they offered a behind-the-scenes look at what makes the upcoming show one of the most anticipated among trade professionals. 

“Attendees and anybody that's participating in our show can expect the World of Concrete to really build on the foundation that we've built over the years,” said Kevin. “There's a lot in the way of automation that you're going to see that's really trending right now.” 

Kevin, who has spent nearly 16 years helping shape the event, says that exhibitors increasingly use World of Concrete as the launchpad for new products and solutions. He noted, “We've got a ton of companies that utilize our event to really bring to market their new products and have cutting edge demonstrations.” 

This year, the show will feature a range of interactive and hands-on areas including Decorative Concrete Live, the renowned Spec Mix Bricklayer 500 competition and the debut of Epoxy Live. These aren’t static product showcases; they’re built to give attendees the chance to test tools, see machinery in action and understand how innovations translate into daily jobsite performance. 

“We crammed a lot into three days of the show,” said Nicole Maher. “They get to see the state-of-the-art technology. They get to see the demos and see all the different aspects of the industry.” That hands-on experience is central to the event’s core goal, allowing attendees to move from the classroom to the show floor and even outdoors, to watch live demonstrations and interact with new tools and materials in real time. 

With labor shortages continuing to challenge the industry, World of Concrete 2026 is putting a spotlight on technology and training aimed at improving efficiency on the jobsite. “I think we’re going to provide some of the most current technologies that applicators can learn,” said Rick. He noted that key partnerships with organizations like the International Concrete Repair Institute and the Scaffolding Access Industry Association are helping address real-world challenges. He added, "We really are focusing on the topics that a contractor needs to know.” 

Listen to the podcast or Watch the interview to learn more about the evolving challenges facing applicators and the new tools hitting the market in 2026!

By Emma Peterson. 

With over 150 education sessions, an extensive exhibit hall and countless events, World of Concrete is the place to be. 

Registration for the industry’s only international trade show dedicated to commercial concrete and masonry is now open! World of Concrete (WOC) will be held at the Las Vegas Convention Center in January 2026. The exhibit hall will be open from January 20-22 with education sessions running January 19-22.  

This is the ultimate place for contractors and professionals to create community, grow their businesses and learn about the newest innovations in the world of concrete and masonry. The Coffee Shops crew will be in the lobby of the exhibit hall with a LIVE soundstage sponsored by our friends at Tremco (N2127). 

Speaking of friends, Coffee Shops partners like JobTread (N1568), Sika (S10215), Toro (C4321) and more will also be at the show! You can explore the full list of exhibitors online. 

Education and training 

Creating spaces for education and training is one of the pillars of WOC. Their education program features over 150 sessions that cover topics like best business practices, project management and safety protocols. This year in particular, the WOC team is introducing over 60 brand new topics!  

And, as per usual, attendees who complete 12 continuing education hours during the show can automatically earn a World of Concrete Master Certificate. You can accumulate these hours through any combination of seminars, training sessions and certification exams. Check out some the series that WOC has planned for the 2026 show that can help you get your World of Concrete Master Certificate: 

• Industry certifications with exams: Looking to level up your skills and credibility? WOC is hosting seminars to help you get ACI, CPC, ACPA, ICRI and/or TCA certified! 
• Interactive workshops: Get hands-on in these workshops designed to engage attendees in topics ranging from risk management to safer rigging practices. 
• Hands-on industry training: Dive into surveying with these hands-on training sessions. With both beginner and advanced options, this is perfect for contractors of all levels! 
• Spanish/Bilingual seminars: WOC continues to offer a strong Spanish track with a variety of b-lingual sessions this year!  

These education offerings are in high demand, so make sure to register early to guarantee your place!

Must-attend events 

And if you need a break from educational sessions, you can check out one of WOC many networking events. Not only are these great ways to meet your peers in the industry, they’re also a lot of fun! We don’t have enough time to list everything that’s happening, but here are a few of the events we are looking forward to: 

• Breakfast with the Experts (1/20/26-1/22/26, 6:45 a.m. – 7:45 a.m. and 8:15 a.m. – 9:15 a.m.): Presented and hosted by Master Builders Solution, this is a great opportunity to learn while enjoying your morning meal. These events do come with an additional fee, but they provide an incredible opportunity for both peer-to-peer learning and mentorship from an expert panel. 
• MCAA’S Fastest Trowel on the Block (1/21/26, 10:20 a.m.): This high-speed, 20-minute event challenges journeyman masons to complete as much of a 30-foot-long wall as possible. A test of skill, confidence and teamwork, this challenge rewards the country's best mason journeymen for their hard work and dedication to the trade. 
• SPEC MIX BRICKLAYER 500® World Championship (1/21/26, 11 a.m.): This year is the 24th anniversary of the SPEC MIX BRICKLAYER 500®. This incredible competition has been called the “Super Bowl of Masonry,” and sees 27 incredible bricklayers compete for the cash, prizes and bragging rights that come with winning the 2026 “World’s Best Bricklayer” title.  
• CIM Silent and Live Auction (1/21/26, 1 p.m.): Benefiting the concrete industry management programs at five public universities, this auction is a great way to support your industry and potentially walk away with high-value items like TVs, vacation packages, equipment and more! 
• Hoover Dam and Bypass Bridge presentation and tour (1/18/25, 12 p.m. - 5:30 p.m. or 1/23/25, 8:30 a.m. - 2 p.m.): For this event, Rick Yelton, World of Concrete’s editor at large and chair of ACI 120-History, will take groups around Hoover Dam and the Mike O’Callaghan – Pat Tillman Memorial Bridge. On the tour, he will share information about the history of these incredible concrete structures and how they have shaped the industry today. 

Check out the full list of WOC events!

Accommodations  

The team behind the scenes of WOC has partnered with onPeak to get World of Concrete hotel blocks at a variety of Las Vegas hotels. Not only are the hotel rooms in these blocks discounted, but they also come with a shuttle bus service to and from the Las Vegas Convention Center (for hotels outside designated walking distance and when these rooms are purchased through onPeak).  

Please be careful as there are several unauthorized hotel providers that have been presenting themselves as partners of WOC. To reiterate, onPeak is the only official hotel provider for WOC. To avoid confusion or unexpected fees, please make your reservations through the World of Concrete Official Hotel Reservation System. 

Register for the 2026 World of Concrete now!

The 2026 show is set to deliver even more excitement, featuring thousands of industry-leading exhibitors spread across the Las Vegas Convention Center’s indoor and outdoor exhibit space.

When the global concrete and masonry industries converge in Las Vegas each January, it’s more than just another trade show — it’s a pulse check on the future of construction. World of Concrete (WOC), now entering its 52nd year, returns to the Las Vegas Convention Center January 20–22, 2026, with education beginning a day earlier on January 19.

Last year’s edition drew nearly 58,000 registered professionals and over 1,500 exhibitors to more than three-quarters of a million square feet of exhibit space, making WOC 2025 one of the most successful in the show’s history. For 2026, organizers are promising an even bigger stage for innovation, trainingand connection — cementing its reputation as the must-attend global gathering for the trades that construct the world around us.

The 2026 show is set to deliver even more excitement, featuring thousands of industry-leading exhibitors spread across the Las Vegas Convention Center’s indoor and outdoor exhibit space. With new product reveals and world-class educational opportunities, WOC 2026 will be the go-to event for construction professionals looking to stay ahead of the curve and maximize opportunities available at this annual industry gathering.

Discover the latest products and innovations

The World of Concrete exhibition is the perfect place to explore the newest products, equipment and services in the concrete and masonry industries. Here’s a look at the exciting exhibition areas:

Central Hall

• Material Handling: A showcase of the latest equipment for trucks, excavators and concrete placement.
• World of Concrete General: Explore products, tools and services for commercial construction and the concrete and masonry sectors.
• Work Truck LIVE!: Powered by Modern WorkTruck Solutions magazine. This area will help Contractors transform their Class 2 to Class 7 fleets into efficient job site tools by showcasing the trends in storage, truck beds, hitches, trailers, maintenance software, power sources and accessories that increase safety and productivity.

North Hall

• The Producer Center: Featuring a comprehensive marketplace of batching software materials, equipment and plant equipment specifically designed for the ready-mixed concrete industry.
• Technology for Construction: The innovation showcase featuring the newest software, robotics, artificial intelligence products and estimating tools for the commercial construction industry from leading industry suppliers.
• Precast & Concrete Masonry: Everything you need for the precast and concrete masonry sectors, from blocks and pavers to production equipment.
• Cement Production Pavilion: Explore the leading players in cement manufacturing, plant automation and support services.

South Hall

• World of Masonry: The hub for masonry professionals, featuring the latest tools, products and technologies.
• Concrete Repair & Demolition: Check out the newest equipment for surface preparation, grinding, scarifying and cutting.
• Concrete Surfaces & Decorative: A comprehensive collection of products for surface protection, cleaning, coatings and decorative concrete.

Outdoor exhibits (Silver & Bronze lots)

A variety of live demos, heavy machinery showcases and hands-on experiences with decorative concrete products.

One-of-a-kind events and competitions

World of Concrete isn’t just about exhibits — there are plenty of exciting events and competitions to attend:

• SPEC MIX BRICKLAYER 500® World Championship – January 21, 11:00 a.m. in the Bronze Lot. Watch the world’s best bricklayers compete for cash, prizes and the title of “World’s Best Bricklayer.”
• Masonry Skills Challenge – January 21, 8:00 a.m. in the Bronze Lot. Watch apprentice bricklayers put their skills to the test in this high-stakes competition.
• Spec Mix Toughest Tender® – January 21, 10:00 a.m. in the Bronze Lot. A race to see which mason tender can set up their team fastest in preparation for the BRICKLAYER 500 competition.
• MCAA’s Fastest Trowel on The Block – January 21, 10:20 a.m. in the Bronze Lot. Watch mason competitors work against the clock to build the best 30-foot-long wall.
• Western Star Trucks Get Tough Challenge – Throughout show hours in the Bronze Lot. Truck drivers with a CDL can test their skills on a specialized course for a chance to win prizes.
• Decorative Concrete LIVE! – Located in the Silver Lot, this outdoor area showcases the latest products and innovations in decorative concrete, perfect for those looking to expand their business.
• The Decorative Concrete Experience
  • Location: South Hall, during show hours
  • Presented by the Decorative Concrete Council & Concrete Polishing Council
  • Proudly Sponsored by ASCC, DCC & CPC
  • The DCC and CPC are teaming up again to bring you the Decorative Concrete Experience — an interactive, high-energy destination designed to inspire, educate and connect decorative and polishing concrete professionals at every level.
• SAIA Scaffold Builders Challenge 
  • Location: South Hall
  • Powered by Scaffold & Access Industry Association
  • The Scaffold & Access Industry Association is excited to present the one-of-a-kind event at WOC 2026. This is a fantastic opportunity for your crew members to showcase their skills and compete with the best in the industry.

For a full list of current events (including dates, times, prices and more) happening at WOC 2026, visit the WOC website, EVENTS tab.

Elevate your WOC 2026 experience with expert-led special events

Attendees will maximize their time at World of Concrete with our exceptional lineup of interactive learning opportunities! Start your day with Breakfast with the Experts, where industry leaders answer the toughest questions in an intimate setting over a hot breakfast, with convenient 6:45 a.m. or 8:15 a.m. sessions hosted by Master Builders Solutions.

Continue your professional development with our specialized Luncheon & Forums: On Tuesday, join us for cutting-edge concrete polishing techniques at our Concrete Polishing Luncheon & Forum; explore proper slab surface treatments at Wednesday's Quality in Concrete Slabs Luncheon and discover how new building codes are revolutionizing 3D Construction Printing at Thursday's forward-looking 3D Construction Printing Luncheon & Forum.

World-class education opportunities 

The 2026 World of Concrete Education Program offers 160+ sessions of solid, in-depth learning options for every concrete and masonry professional including concrete applications, business best practices, project management and safety-relevant topics for every skill level from beginner to experienced and every level of responsibility. 40% brand new sessions each year!

• Choices of CEH-approved sessions include 90-minute and 3-hour seminars, 1-hour fast facts, and 4-Hour review certifications with exams, as well as interactive workshops, and hands-on surveying training. Breakfast with the Experts plus three open forum luncheons are also offered.
• There are THREE Super Pass Packages to choose from that provide various learning combinations. Great savings!
• The prestigious WOC Master Certificate can be acquired when completing 12 CEH (Continuing Education Hours). The Emerging Leader Master Certificate, requiring 9 CEH, is specifically designed to build strong leaders for the future success and growth of the concrete industry.
• Look for Spanish and bilingual seminars scheduled every day, Monday – Thursday.
• Savings for military and schools are available within group education. Group leaders must submit an application to receive approval for special pricing. Contact: seminars@worldofconcrete.com.

The education program is designed for professionals at all levels, from beginners to experts, and across all roles within the industry, from field workers to business owners.

WOC will also be using the WORDLY platform for select educational sessions that will provide instant written/audio translation services for attendees in over 60 languages.

Economic forecast with Ed Sullivan & Pierre Villere

In an era of unprecedented economic volatility, attendees will gain the strategic foresight they need at this exclusive Economic Forecast. This is a unique opportunity to hear from our distinguished economists who will unveil critical market projections, emerging trends and sector-specific insights that will reshape the concrete industry in the coming year.

Engineering: Designing for constructability

This brand new session, Engineering: Designing for Constructability session is for engineers, architects, designers and other professionals involved in the design and construction of concrete structures.

This Thursday morning session (January 22, 2026) focuses on:

• Designing for constructability
• Avoiding common pitfalls when designing slabs-on-ground
• How to design fiber-reinforced slabs-on-ground.

Bridging the gap between the general contractor & the engineering workshop

Attendees will learn how to transform their project outcomes through this groundbreaking NEW workshop designed to revolutionize construction collaboration. Industry legends Kim Basham, Cary Kopczynski, Mike Hernandez, Bryan Birdwell and Jeffrey Coleman unite to tackle the persistent communication challenges between design and construction teams that impact project success.

Support the CIM program

Recognizing the need for people with enhanced technical, communication and management skills, the Concrete Industry Management (CIM) program was developed in 1996 at Middle Tennessee State University (MTSU). Since then, the program has expanded to the New Jersey Institute of Technology, California State University – Chico, and Texas State University. In 2021, South Dakota State University became the fifth program university. The individuals graduating from this program have the skill set necessary to meet the growing demands of the progressively changing concrete industry of the 21st century.

World of Concrete will once again host the CIM Silent & Live Auctions on January 21. Over the last 20 years, World of Concrete has helped raise more than $20 million for the CIM program.

Planning your visit to World of Concrete

World of Concrete 2026 will take place at the Las Vegas Convention Center, utilizing the North, Central and South Halls for indoor exhibits and the Silver and Bronze Lots for outdoor exhibits and events. Make sure to register by December 12, 2025, to take advantage of early-bird discounts and secure the best hotel rates through our official housing provider onPeak.

Event dates:

• Exhibits: January 20-22, 2026
• Education: January 19-22, 2026
• Location: Las Vegas Convention Center

For registration and more details, visit www.worldofconcrete.com.

The WOC mobile app will be available for download in December 2025 on the WOC website.