By Jenny Yu.  

INGAGE is expanding its educational outreach with industry events and podcast discussions tailored for contractors and business owners. 

Ingage is taking its contractor outreach efforts on the road and into the digital space this quarter with a new campaign designed to help contractors connect, learn and grow. Through a combination of live tradeshow appearances and a newly launched podcast format, the company is expanding opportunities for outdoor professionals to engage with industry conversations and business-building strategies at several upcoming industry events and podcast episodes available on demand. 

The first stop on the schedule was Fast Remodeler LIVE!, which took place May 12-13, 2026, in Nashville, Tennessee. The event provided opportunities for remodeling and home improvement professionals to network, explore new business strategies and hear from industry experts. 

INGAGE will also appear at the RevX Summit presented by Dave Yoho Associates from June 2-4, 2026, in Lombard, Illinois. INGAGE customers can receive three complimentary tickets to the event, with additional tickets available at a discounted rate. The summit focuses on sales growth, leadership development and operational strategies for home service companies and marks industry veteran Dave Yoho’s last in-person appearance.  

The company’s Q2 event lineup continues in Cleveland, Ohio, at the LeadGen Expo on June 10-11, 2026, where contractors can use the code ing26 during registration for an exclusive promotion. This event centers on lead generation, marketing and customer acquisition strategies designed to help contractors strengthen business growth in competitive markets. 

Beyond the tradeshow floor, INGAGE is also launching a podcast series featuring industry conversations, practical insights and real-world strategies contractors can apply in their businesses immediately. The podcast format allows contractors to stay connected with industry trends and ideas even when travel or scheduling prevents them from attending live events. 

To learn more and stay connected with the latest conversations and contractor insights, tune into the INGAGE podcast and get INGAGED.

By Jenny Yu.  

Clear expectations, personal value, measured adoption and ongoing reinforcement help transform new initiatives into lasting company standards. 

Human nature is to avoid change, and this was the topic of focus in a recent Ingage webinar titled “From Suggested to Standard: Embedding Sales Behaviors That Stick.” In the webinar, Ingage spoke with Corey Cousins, vice president of sales and training at Destination Motivation, about how to successfully implement change without losing consistency, accountability or revenue.  

Corey laid out a four-step, standardized framework for companies to follow when implementing change: expectations, value, measurement and reinforcement. 

1 – Set clear expectations 

The first step to implementing a successful change, according to Corey, is to define what "right” looks like.  

“Expectation is the key to success, without a doubt,” Corey said. “If we know what the expectations are, you can aim to exceed them.” 

Corey emphasized that these expectations need to be specific, measurable and clear. 

2 – Communicate value 

“Give your employees a personal reason to adopt the change, a reason to believe that overcoming the pain of change is worth it,” Corey stated. 

This includes standing firm on the change itself, removing variability in implementation. Making something optional, Corey explained, signals low strategic priority. “If it's not required, it can't be that critical, right? Making something optional absolutely kills the implementation in most cases. Not only that, but it also removes urgency.” 

3 – Measure adoption and outcomes 

After communicating the expectations and reasons why a change is occurring, the next step is to measure the adoption, not just the outcomes, of the change.  

“The measurement aspect is key,” Corey said. “What isn't measured isn't managed.” 

Daily or weekly inspections can track the efficacy of the change. Corey also pointed to the power of reviewing adoption data publicly, saying, “Scoreboards are pulse checks and show that winning is non-negotiable. Transparency drives peer accountability.” 

4 – Reinforce the change 

You can have strong processes, clear expectations and the best game plan in place, but if you're not reinforcing a change, it won’t stick. Accountability is a must.  

“Everything becomes muscle memory if you repeat it enough,” Corey said. “If we don't reinforce changes, existing habits win. When things get stressful, we revert to what’s comfortable. So there needs to be comfort in the new avenue, or the new change.” 

Building this comfortability requires adopting a change into the overall operations and culture of a business. “It's never done in a single try, right?” Corey said. “Standards aren't installed in one training. They're built into the operating rhythm of your business overall. It needs to become cultural.” 

Watch the full webinar to learn more insights into how to implement change that sticks.

From the show floor to your headphones, INGAGE is bringing the momentum into Q2. Catch the team live at three upcoming tradeshows, connect face to face and take advantage of exclusive sign-up links and discount codes built for contractors ready to grow.

Can’t make it in person? Tune into INGAGE’s new podcast format for real conversations, insights and strategies you can put to work right away. However you engage, this is your chance to stay connected, stay informed and stay ahead.

• Fast Remodeler LIVE! (May 12–13, 2026)
  • Free tickets: Only a few left, use code INFRL26
• RevX Summit - Dave Yoho Associates (June 2–4, 2026)
  • 3 complimentary tickets to the event for Ingage customers, $299 for additional tickets 
  •  www.summitconfirmation.com to secure complimentary tickets (Select Ingage)
• LeadGen Expo (June 10 - 11, 2026) 
  • Code: ing26 (select from the drop-down menu)

Listen to the podcast and get INGAGED!

By Jesse Sanchez. 

Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. 

At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier in the customer journey; in how sales teams present information, build trust and guide homeowners through the buying process. That is where companies like Ingage are focusing their attention, positioning sales content as a tool not only for communication, but for stronger performance. 

Speaking with Karen Edwards on the RoofersCoffeeShop® sound stage, Ingage CEO Dean Curtis said the company is built around helping contractors bring clarity and confidence to sales conversations in the home. “We help contractors create great sales content,” Dean said. “So, you think about that kitchen table conversation. How can you enable your sales team with the best possible confidence building materials for them and for the prospect?” 

That value starts with consistency. In many organizations, sales presentations can vary widely from one representative to the next, making it harder to control messaging or understand what is driving results. Ingage addresses that challenge by giving teams access to the same current materials while also providing sales leadership with visibility into how content is being used. Dean noted that this analytical layer helps move coaching beyond assumption. “The analytics givees you the evidence to say, ‘Hey, I’m doing this,’” he said. In practice, that can help leaders identify which approaches are contributing to stronger close rates and where adjustments may be needed. 

Just as importantly, the platform is built around the reality that sales conversations do not unfold in a straight line. Homeowners often arrive with their own questions, concerns and priorities, which means representatives need to adapt in the moment. “What we know about sales is there is no linear sales conversation,” Dean said. “The customer comes in with preconceived ideas. A great salesperson discovers what’s important and presents on that.” By making content easier to navigate and tailor, the platform supports a more responsive and relevant conversation. 

The discussion also pointed to a broader issue contractors are facing: adopting new technology effectively. Dean noted that implementation alone is not enough if companies have not fully examined the process the technology is meant to improve. As contractors look for ways to make the most of every lead, tools that combine consistency, flexibility and measurable insight are taking on a larger role in the sales process. 

Watch the full interviews to learn more about how centralized sales content and analytics help contractors create more consistent presentations, adapt in real time and improve close rates!

Winter Summit 2026 brings together leaders across the home improvement industry to tackle one of the biggest challenges teams face today: turning strategy into consistent execution.

You’ll hear from top sales coaches, brand experts and operational pros who will show you how to align your messaging, strengthen your process and build a team that performs with confidence. Whether you're leading a fast-growing franchise, running a sales team or managing marketing across locations, this event will give you the frameworks and tools to take immediate action.

Bonus: Every registrant receives the Summer Summit Playbook — a workbook packed with insights, templates and takeaways you can bring directly to your team.

Access the Ingage Winter Sales Summit on-demand!

Ingage is a cloud-based presentation platform that helps contractors create, share and measure professional sales presentations. 

The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome Ingage into their OutdoorCoffeeShop™ community. 

Designed for ease of use across desktops and tablets, Ingage allows contractors to build interactive presentations without design or technical expertise. The platform supports sales conversations in homes, offices and jobsites while providing analytics that show how presentations are being used and received. Teams can update content in real time, ensure version control across branches, tailor messaging by audience and capture feedback after meetings, helping managers identify coaching opportunities, refine talking points and improve consistency as sales processes scale across growing contractor organizations without slowing field workflows or increasing administrative overhead for teams. 

From Ingage, contractors can expect: 

• Cloud-based presentation creation accessible to entire teams 
• Interactive sales decks for customer education and internal reporting 
• Built-in analytics to track engagement and performance 
• Easy distribution of presentations across locations and markets 
• Marketplace access to professionally designed manufacturer content 
• Consistent messaging for in-field and in-home sales conversations 

The Coffee Shops are proud to welcome Ingage!

About Ingage 

Founded in 2008, Ingage is a digital presentation design and publishing tool focused on empowering sales teams to communicate more effectively. The platform integrates into existing technology stacks and supports scalable sales processes through measurable insights. Ingage also provides education through webinars, summits and downloadable resources that explore presentation strategy, sales execution and team performance. With a focus on clarity, consistency and accountability, Ingage supports contractors looking to strengthen how stories are told, services are explained and results are measured across roofing, metal, coatings and outdoor living markets.