By Jesse Sanchez. 

Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. 

At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier in the customer journey; in how sales teams present information, build trust and guide homeowners through the buying process. That is where companies like Ingage are focusing their attention, positioning sales content as a tool not only for communication, but for stronger performance. 

Speaking with Karen Edwards on the RoofersCoffeeShop® sound stage, Ingage CEO Dean Curtis said the company is built around helping contractors bring clarity and confidence to sales conversations in the home. “We help contractors create great sales content,” Dean said. “So, you think about that kitchen table conversation. How can you enable your sales team with the best possible confidence building materials for them and for the prospect?” 

That value starts with consistency. In many organizations, sales presentations can vary widely from one representative to the next, making it harder to control messaging or understand what is driving results. Ingage addresses that challenge by giving teams access to the same current materials while also providing sales leadership with visibility into how content is being used. Dean noted that this analytical layer helps move coaching beyond assumption. “The analytics givees you the evidence to say, ‘Hey, I’m doing this,’” he said. In practice, that can help leaders identify which approaches are contributing to stronger close rates and where adjustments may be needed. 

Just as importantly, the platform is built around the reality that sales conversations do not unfold in a straight line. Homeowners often arrive with their own questions, concerns and priorities, which means representatives need to adapt in the moment. “What we know about sales is there is no linear sales conversation,” Dean said. “The customer comes in with preconceived ideas. A great salesperson discovers what’s important and presents on that.” By making content easier to navigate and tailor, the platform supports a more responsive and relevant conversation. 

The discussion also pointed to a broader issue contractors are facing: adopting new technology effectively. Dean noted that implementation alone is not enough if companies have not fully examined the process the technology is meant to improve. As contractors look for ways to make the most of every lead, tools that combine consistency, flexibility and measurable insight are taking on a larger role in the sales process. 

Watch the full interviews to learn more about how centralized sales content and analytics help contractors create more consistent presentations, adapt in real time and improve close rates!

Winter Summit 2026 brings together leaders across the home improvement industry to tackle one of the biggest challenges teams face today: turning strategy into consistent execution.

You’ll hear from top sales coaches, brand experts and operational pros who will show you how to align your messaging, strengthen your process and build a team that performs with confidence. Whether you're leading a fast-growing franchise, running a sales team or managing marketing across locations, this event will give you the frameworks and tools to take immediate action.

Bonus: Every registrant receives the Summer Summit Playbook — a workbook packed with insights, templates and takeaways you can bring directly to your team.

Access the Ingage Winter Sales Summit on-demand!

Ingage is a cloud-based presentation platform that helps contractors create, share and measure professional sales presentations. 

The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome Ingage into their OutdoorCoffeeShop™ community. 

Designed for ease of use across desktops and tablets, Ingage allows contractors to build interactive presentations without design or technical expertise. The platform supports sales conversations in homes, offices and jobsites while providing analytics that show how presentations are being used and received. Teams can update content in real time, ensure version control across branches, tailor messaging by audience and capture feedback after meetings, helping managers identify coaching opportunities, refine talking points and improve consistency as sales processes scale across growing contractor organizations without slowing field workflows or increasing administrative overhead for teams. 

From Ingage, contractors can expect: 

• Cloud-based presentation creation accessible to entire teams 
• Interactive sales decks for customer education and internal reporting 
• Built-in analytics to track engagement and performance 
• Easy distribution of presentations across locations and markets 
• Marketplace access to professionally designed manufacturer content 
• Consistent messaging for in-field and in-home sales conversations 

The Coffee Shops are proud to welcome Ingage!

About Ingage 

Founded in 2008, Ingage is a digital presentation design and publishing tool focused on empowering sales teams to communicate more effectively. The platform integrates into existing technology stacks and supports scalable sales processes through measurable insights. Ingage also provides education through webinars, summits and downloadable resources that explore presentation strategy, sales execution and team performance. With a focus on clarity, consistency and accountability, Ingage supports contractors looking to strengthen how stories are told, services are explained and results are measured across roofing, metal, coatings and outdoor living markets.